8 Ways Entrepreneurs Can Use Twitter

Posted By: Kerry Phouthavong

In a recent article written by Scott Gerber, on, he analyzes if business owners are using social networking sites in a way that is beneficial. Gerber asks a panel of entrepreneurs how business owners can best utilize Twitter to their advantage. Here’s what they had to say-

  1. It’s a Social Tool
  2. Twitter is an amazing tool to market and really interact with fans and customers. It gives you real-time conversation with them, but if you don’t interact and answer questions people have, it’s a complete turn off. There is a reason that it’s a ‘social media’ tool and the key word is ‘social.’

  3. Avoid Insecurity Work
  4. “Insecurity Work” is when you compulsively check your e-mail, website traffic, blog comments, etc., and it’s poison. Limit the time you spend on Twitter each day to less than a half hour. Remember: You don’t need to @Reply every single person that mentions your brand.

  5. Engage Your Followers
  6. The best tip for using Twitter to market to customers and fans is to not market! The best companies on Twitter create conversations with fans and become “followers” of their lives, making their product embedded into their daily lives.

  7. Autoresponder
  8. Set up an account at so that when people “follow” you on Twitter they get a direct message regarding your website. The goal is to drive traffic to your desired website.

  9. Provide Value and Get Software to Help
  10. There are two goals you should have when using Twitter to market to customers: Establish yourself as an expert and deliver relevant valuable content. Post tips, advice and guidance that will help your potential customers.

  11. Provide Relevant Information
  12. Twitter is a brilliant tool to push information out to your customers and fans, but it is important to remember that Twitter is not about self-promotion. Be sure you’re engaging your customer base and starting a dialogue. Create genuine interaction and work to distribute information relevant to your customers.

  13. Be Personal and Interesting
  14. Seventy to eighty percent of your tweets should be informational, fun or personal in nature, and only 20 to 30% should be commercial. Retweet interesting links, useful articles and photos taken from your cell phone.

  15. Twitter Etiquette
  16. First, understand that quality always trumps quantity when it comes to social media. Second, follow Twitter etiquette: listen, be relevant, mind your brand, engage, and give more than you get.

The article states that most small business owners have no concept about how to use Twitter effectively. Many entrepreneurs simply produce and promote useless spam, while others over extend and over engage. To tweet or not to tweet? That is the question on many business owners’ minds.

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