Advertisers to Spend $1.7 Billion on Social Networks in 2010
Posted by: Carlee Vellinga
Social networking sites are implementing creative methods for presenting advertisements to their users. Businesses recognize the impact of advertising on sites such as Facebook and Myspace. This article by Adam Ostrow at mashable.com shows that U.S. advertisers are expected to spend more this year on social networking sites.
The latest numbers from eMarketer project that advertisers will spend nearly $1.7 billion in the U.S. on social networking sites in 2010. Worldwide, spending will hit $3.3 billion according to the report.
The numbers represent a significant bump up from estimates published by the research firm at the end of last year, when it projected $1.3 billion would be spent on the space in the U.S.