APT Motovox, Inc. Revs Up A Roaring Testimonial For Jennings Social Media & MarTech
Jennings Social Media & MarTech has received a top-tier review from Mike Malina, director of marketing at APT Motovox, Inc. Motovox is a publicly traded company based in Kansas City, Missouri that builds mini bikes, pit bikes, go-karts and scooters from the ground up. In mid-2014, Motovox acquired Motoped, which is a customizable line of bikes, think a mix of a motorcycle, moped and bicycle, that is designed to go where standard motorcycles can’t. When the acquisition occurred, Motovox retained JSMM for social media marketing to help build the company’s brand and online footprint.
Malina said, “Jennings Social Media & MarTech went above and beyond to help us understand our marketing data, analytics and messaging. With a newly acquired brand, Motoped, Motovox needed a lot of support with strategy and Valerie Jennings led the charge along with her JSMM team. She worked with our internal marketing team, senior leadership and staff to get online sales moving. We had a tremendous response the first day we issued a Facebook post about accepting online orders and sold several bikes in just a few hours. The JSMM team also helped us issue press releases and manage the brand with investors and the media. During a trade show appearance, the JSMM team monitored and posted content in realtime to get attendees excited about our booth and contest. With the help of the JSMM team, Motovox and Motoped ended up winning two show awards including Rookie of the Year. I highly recommend JSMM for anyone wanting a team that is truly professional and also a lot of fun to work with.”
In order to gain exposure and impressions for Motovox and Motoped, JSMM utilized its database of 1.6 million and helped the company land two million impressions leading up to AIMExpo 2014 in Orlando. JSMM also helped Motovox gain a press hit in Torqued Magazine and promoted the unveiling of new Motovox products at its trade show appearance. JSMM also utilized a well-planned and thought out online marketing plan to get the most exposure possible for Motovox across social media platforms. As a result of JSMM’s work, Motovox received responses from over 400 dealers to distribute and sell Motovox products in the near future.