Author: valerie

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19 Jun How A Defined SEO Strategy Can Help Drive Leads

Search engine optimization (SEO) is an incredibly powerful tool for lead generation. If you’re not using SEO as part of your marketing strategy, you’re missing an opportunity to obtain more quality organic leads by attracting more traffic to your website. Read on as we detail…

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18 May How MarTech Can Improve Customer Relationships

While technology’s impersonal nature would naturally seem to hinder interaction, it can, when used correctly, be harnessed to help foster even more meaningful relationships. Read on as we detail how understanding marketing technologies such as AI, webinars and chatbots will help foster customer relationships in…

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03 May What GDPR Means For Your Business

The General Data Protection Regulation‘s (GDPR) requirements aren’t geographically limited to Europe. The European Union’s (EU) new consumer protection standard, slated to take effect May 25, 2018, is set to regulate current privacy data laws throughout Europe. While some on this side of the Atlantic…

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