Our agency, founded in 2003, has seven years experience in the automotive industry, providing lead generation, location-based mobile advertising, reputation management, social media, digital ads, SEO, email marketing and custom reporting to dealerships such as Honda, GM, Ford, Porsche, Maserati, Mercedes-Benz, Land Rover and more.
Digital Marketing Services for the Automotive Industry
We also represent a wide range of industries with specific vertical expertise in aviation, healthcare, plastic surgery, luxury, real estate, sustainability, travel/tourism, manufacturing, transportation logistics, home security, HVAC, solar, beauty, home decor and more.
Do You Have a Digital Strategy for Your Dealership?
Almost 90 percent of car buyers are using the internet during some part of their shopping process, which means a digital strategy is more important than ever. By utilizing video software, custom branded content, targeted advertisements and tracking tools, we are able to generate and attribute leads to dealerships various locations with advertisements that promote new vehicles, pre-owned vehicles and service specials.
+ Conquest Digital Advertising
+ Lead Generation
+ Custom Reporting & Analytics
+ Reputation Management
+ Geolocation Based Mobile Advertising
+ Social Media Content
+ Videos (Drone, 360, Mobile & More)
Driving Digital Engagement with Social Media, Ads and Reputation Management
Jennings Social Media & MarTech worked diligently to set up tracking systems via Google Analytics, Facebook pixel and trackable links to better understand any and all traffic. Jennings Social Media & MarTech communicated with managers at each of the seven sales and service locations to market current specials as well as push their product inventory and services. By utilizing video software, custom branded content, targeted advertisements and tracking tools, we were able to generate and attribute leads to the various locations with advertisements that promote new vehicles, pre-owned vehicles and service specials. In a single month, our agency was able to generate 130 leads across the three sales locations using a modest budget of less than $1,000. Furthermore, the success generated by our creative and advertising efforts at one sales location led sales managers at the other two locations to request similar campaigns at their locations and an increase in marketing budget. In a recent Facebook ad campaign, the agency generated 150 pre-owned leads with an average cost per lead of $4.78 in less than a month. Additionally, an A/B test generated new car leads at $7.56 cost per lead with a $36 budget.
The client’s secondary goal of maintaining their online reputation required constant monitoring and engagement with customers that left both positive and negative reviews. Negative reviews were acknowledged publicly and provided the proper contact information in attempts to resolve the issue and provide good customer service. Positive reviews were promoted across various channels as a way to thank customers for choosing our client.
The client wanted to utilize social media and digital advertising campaigns more effectively to engage their audience, improve their online reputation and promote current inventory, service specials and charitable programs.
By utilizing a mixture of auto intenders and custom audiences, the Jennings Social Media & MarTech team was able to reach more than one million possible targets. Additionally, due to the high number of bilingual and Spanish speaking customers in the Olathe area, we developed a Hispanic marketing campaign specifically designed to reach these otherwise untargeted potential customers.