Business 2 Community Interviews Valerie Jennings: 2014 Social Media Predictions
Business 2 Community recently featured Valerie Jennings, CEO of JSMM, in Vignesh Subramanyan’s article, “The Future of Social Media: 60 Experts Share Their 2014 Predictions.”
In order to keep companies ahead of the curve in a fast-changing industry, the article showcased experts who shared insight into what changes and transformations social media will go through in the coming year.
According to Jennings, “2014 should be the year Twitter takes center stage and moves into the spotlight. Additionally, we can expect to see more information regarding the ways in which Google’s new algorithm will impact search, social media and customer acquisition. Pinterest will also demonstrate some new and improved value to businesses regarding its ongoing updates to improving ads performance. All told, 2014 should be the year of perfectionism across existing platforms with respect to ads targeting, micro-targeting prospects and customer acquisition. New and improved social media mobile ads will drive the best performance, which is where most of the advertising ground is to be gained for marketers, media buyers and brands,” she said.
We’d like to give a big thanks to Subramanyan for featuring Jennings. You can read the full article here.