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LinkedIn Gives Users the Ability to Follow Companies

Posted by: Maya Tao

I would like to share an article by Ben Parr from mashable.com regarding the new following feature of LinkedIn. Users now can get automatic promotional and hiring updates from companies they follow, and they can also set up the frequencies as well as the types of information they would like to receive. Companies are expected to take the advantage of LinkedIn follow button to promote their profiles and seeking potential employees.

LinkedIn Gives Users the Ability to Follow Companies

LinkedIn has made it easier for users to connect with their favorites companies with the launch of “Follow Company,” a new feature that allows users to get notifications about activity happening from the companies they follow.

The new feature, which rolled out overnight, clearly takes cues from Facebook and Twitter — you can think of Follow Company as LinkedIn’s version of the Facebook Fan Page. However, instead of receiving status updates from the companies you follow, you will instead get information such as recent hires and promotions, new job opportunities and company profile updates.

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