Cosmopolitan Magazine Launches Social Media Campaign
Cosmopolitan Magazine is one of many magazines to introduce new campaigns. The magazine is implementing social media techniques in order to send their message to desired readers. The magazine aims to reach the “fun, fearless female” by including her in the campaign, which allows visitors to insert photos of themselves to the photoshoot video. This article from The New York Times shows how social media is being used in the Cosmopolitan advertising campaign.
COSMOPOLITAN magazine, Hearst Magazines’ popular publication for young women, is harnessing the power of social media for its first global, digital advertising campaign.
The main focus of the campaign — which will be introduced in New York on Thursday on a billboard in Times Square and at a reception for advertisers, media buyers and press — is a video that simulates a photo shoot for a new Cosmopolitan ad campaign.