Digital Video.
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High production value from concept to completion. Eighty-five percent of businesses use video as a marketing tool on multiple platforms with 92% of marketers agreeing that it’s an important part of their marketing strategy, according to HubSpot. Visual communication and visual learning have increased over the past decade due to decreasing attention spans. The average viewer remembers 95% of a message when it is watched, and only 10% when read, according to Medium.
JSMM can create high production value digital video content and advertising strategies for your business. From video ads to social media content, most channels’ algorithms prioritize videos. Our team can help you launch, optimize and drive results across platforms like YouTube, Facebook, TikTok, Instagram, Twitter, Amazon, CTV/OTT and more.
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Video Trends.
Users arriving on an e-commerce site from user-generated video content are
184%
more likely to purchase.
(Econsultancy, 2020)
CTV and OTT households are expected to increase
83%
by 2023.
(Innovid, 2020)
Twitter ads with video attracted
10x
more engagement with video ads saving you more than
50%
on cost-per-engagement.
(Twitter, 2021)
Instagram videos receive
20%
more engagement than photos.
(Maldonado, 2020)
Brands that use TikTok have an average organic engagement rate ranging from
3-9%
based on their following.
(Infinite, 2020)
Video ad sequencing on YouTube produced a
107%
higher ad recall and a
134%
higher purchase intent.
(AdEspresso, 2020)
Facebook ads that contain a video receive on average a
20-30%
increased conversion rate.
(AdEspresso, 2020)
Brands that use cross-platform campaigns on Amazon were
41%
more successful with brand awareness and
34%
more successful with driving purchases.