Energize Your YouTube Marketing Strategy
YouTube is the second-largest search engine in the world and maintaining an active YouTube channel is a must for brands engaged in digital marketing. One billion hours of YouTube video content is watched per day and view times are unrivaled among other video platforms.
Video is today’s most popular media and is a prominent feature on popular social platforms like Twitter, Facebook, Snapchat, Instagram and (most importantly) YouTube. YouTube is an excellent content tool, no matter the size of your business, because each video on your YouTube channel serves as shareable content, so it supports your social media and list-building activities. Some brands are still resistant to incorporating YouTube and its billions of viewers into their digital marketing strategy.
According to Forbes, websites with an active YouTube channel are given priority on Google, so posting video content to the platform will offer improvement in SEO and open up the door for reaching potential clients outside the standard social media approach to advertising. Here are a few helpful tips to get the most out of your efforts on YouTube.
The most effective YouTube accounts generate high volumes of content. Some great content examples could include company history, tutorials, employee profiles, webinar clips and how-to videos to share with your audience. You can increase your views even further by sharing these videos across your various social media accounts.
Create Keyword-Focused Titles
As we said before, YouTube is a search engine. Just like Google, the keywords and titles you choose for your videos will make a difference in their searchability.
It’s important to be proactive about gaining the attention of viewers and educating those unfamiliar with your brand. A series of YouTube ads is one way to increase general brand awareness while ensuring your target audience finds the video content you’ve produced.
When uploading a video, YouTube suggests tags for your video based on the words people are actually searching for.
Update Your Google Profile
Comments on YouTube videos are linked to Google, so make sure your profile is up-to-date. Try to make an effort to communicate with and respond to your audience when they interact with your videos.
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