Why Facebook Bought Instagram: How will brands leverage this powerful photo app?

Posted by: Valerie Jennings, CEO of Jennings Social Media & MarTech

While I enjoy utilizing Instagram for my own personal photography like snapping photos on trips or catching my nephews or niece in a candid shot, I can see why the Instagram purchase was of extreme value to Facebook.

Facebook is about sharing beautiful, inspirational and entertaining content while incorporating the brand into the messaging. It also gives consumers an opportunity to share their perspectives, experiences and enjoyment, too.  Ford has already utilized Instagram for a photo contest on Facebook, and I’m sure many other popular brands have incorporated the app into their consumers’ social media strategy as well.

Give Instagram a shot. We will be launching something new for our clients and perhaps JSMM via Instagram and Facebook.

Facebook Meets Instagram: What It Means for Your Brand

When it comes to Facebook’s $1 billion acquisition of Instagram, details are still coming into focus. In a public statement, Facebook CEO Mark Zuckerberg said that Instagram will continue to grow independently — but further details about how the platforms will eventually weave together have not been provided. Nevertheless, the Instagram/Facebook combo presents new challenges to and opportunities for marketers.