Facebook’s Failed Anonymity brings Failed Campaign

Posted by: Patricia Freeman

Here is a recent article written by New York Times reporter, Miguel Helft, about the “intended” anonymity of Facebook. Mark Zuckerberg, Chief Executive and creator of Facebook, has, on more than one occasion, said that, “Having two identities for yourself is an example of a lack of integrity.” However, Zuckerberg must have thought his preachings were only relevant to his personal life, instead of his professional career as well. This is proven by Facebook trying to hide their identity while wrongfully persuading members of the media to write condemning reports and stories about Google’s newest social media craze, Social Circle. All may be fair in love and war, but not in the work place.

Facebook, it seems, doesn’t always practice what it preaches.

For years, Mark Zuckerberg, the chief executive of Facebook, has extolled the virtue of transparency, and he built Facebook accordingly. The social network requires people to use their real identity in large part because Mr. Zuckerberg says he believes that people behave better — and society will be better — if they cannot cloak their words or actions in anonymity.

“Having two identities for yourself is an example of a lack of integrity,” Mr. Zuckerberg has said.

Now, Facebook is being taken to task for trying to conceal its own identity as it sought to coax reporters and technology experts to write critical stories about the privacy implications of a search feature, Social Circle, from its rival, Google.

The plan backfired after The Daily Beast revealed late Wednesday that Facebook, whose own privacy practices have long been criticized, was behind the effort. It didn’t help that some of the technology experts who were encouraged to criticize Google dismissed the privacy concerns around Social Circle as misplaced.

“Doing this anonymously is an obvious contradiction of Facebook’s oft-stated values,” said David Kirkpatrick, the author of “The Facebook Effect,” a book about the company. “It feels hypocritical.”

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