Foursquare Check-Ins Show Where Shoppers Went on Black Friday
Posted By: Carlee Vellinga
Retailers promoted their Black Friday sales heavily this year. Social media was a reliable tool for many retailers who chose to use apps, Twitter and Foursquare among other social media tools. This article written by Jolie O’Dell from mashable.com uses graphs to show where shoppers checked in on Foursquare.
We’re still breaking down the metrics for Black Friday 2010, but if Foursquare checkins are any barometer, Target probably had a pretty good day.
A tiny percentage of the population uses location-based checkin tools like Foursquare; and in all likelihood, these digital citizens are more likely to be shopping online than in stores during the holiday season. So numbers gathered by Trendrr and AdAge represent a tiny sliver of what in-store numbers might have actually been.
The number-one store by Foursquare checkins was Target, which captured almost one quarter of all Black Friday checkins — no small feat considering the substantial Foursquare marketing efforts of other brands.