Free Tools to Measure Social Media Results
According to an article on Search Engine Watch, media outlets like Business Insider have been reporting on the death of social ROI, in part due to the fact that many social media activities can’t be measured using a transactional formula like the kind traditionally used,
However, according to Nicole Harrison, CEO of The Passion Labs, social media done correctly will always get results and many tools exist that can help social media marketers deliver an ROI.
See below for some of the top tools compiled by Harrison and Search Engine Watch:
HootSuite is a good all around tool to use for management and metrics tracking. You can schedule posts from multiple social media channels as well as create over 30 individual reports. The free metrics are somewhat limited, but for beginners it’s all you will need.
SocialMention is an aggregate tool similar to Google Alerts, but for social media, only. This will give you insight into not only what is being said, but who is saying it and what the general sentiment is.
You can set an RSS feed, email alerts, or even add a real-time widget to your website. You can also download a CSV/Excel file for further evaluation.
Monitoring influence isn’t an exact science, but having a tool that helps you begin to gage someone’s online presence can be useful. Klout is a free tool that will allow you to measure influence on Twitter, Facebook, Google+, and several other channels.