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A Huge Thanks to Mobile Commerce Daily for Featuring Jennings Social Media & MarTech & Frank Ancona Honda: Car dealership boosts social media engagement with mobile bar codes, SMS

Posted by: Micah Pratt, director of social networking r&d

Thank you to Chantal Tode at Mobile Commerce Daily for interviewing Valerie Jennings, CEO of Jennings Social Media & MarTech, and Jason Heard, Sales Manager at Frank Ancona Honda, about the launch of Frank Ancona Honda’s QR code and SMS campaign.

Car dealership boosts social media engagement with mobile bar codes, SMS

Car dealership Frank Ancona Honda is adding SMS and QR codes to its social media efforts to enhance customer engagement.

Frank Ancona Honda currently has a mobile site and is active in social media. It will expand these efforts going forward with QR codes and SMS as the traffic to its sites via mobile continues to grow.

“We need to expand into mobile to support our growing customer demand on smartphones,” said Jason Heard, sales manager of Frank Ancona Honda, Olathe, KS.

“We are utilizing mobile sites right now and this is the next step to not only expanding our mobile presence, but also adding more engaging to our social media practices,” he said.

Marketing Insight
Jennings Social Media & MarTech is managing the dealership’s mobile marketing rollout.

Jennings Social Media & MarTech has been working with Frank Ancona Honda for almost a year managing its social media.

The dealership is also working with KickANotch for mobile tracking.

QR codes and SMS will help Frank Ancona Honda engage with its customers via social media channels and mobile as part of its ongoing marketing activities around local events.

Mobile will also help the dealership track the effectiveness of its marketing.

“We are currently sponsoring several events in the local market and the QR codes will help us understand the impact of having our cars on display at these events,” Mr. Heard said.

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