Jennings Social Media & MarTech Examines Impact of Social Media on Presidential Debates 2012

Posted by: Chelsea Lewis, manager of Jennings Social Media & MarTech

Jennings Social Media & MarTech, JSMM, understands and embraces the power of social media. This week the political world did the same with the integration of social media during the first presidential debate.

Twitter revealed that the October 3 presidential debate between, former Massachusetts gov. Mitt Romney and President Barack Obama was the “most Tweeted” event in the social media company’s six year history.  More than 10.3 million tweets were generated during the 90-minute debate. Twitter tracked the number of tweets referencing the debate, candidates and related terms each minute.

At one minute during the debate, almost 160,000 tweets were sent, breaking the old record of 52,756, which were recorded during Obama’s convention speech.

Read the article.

A chart released by Twitter Thursday morning revealed Wednesday night’s Presidential debate in Denver Colorado was the most Tweeted event in U.S. political history, generating 10.3 million tweets in 90 minutes, making it the latest on the ever-changing list of “most Tweeted” events in the company’s six year history.

And everyone, it seems, is really excited about it.