Jennings Social Media & MarTech Makes Predictions For ROI And Gaining Traction In 2015

Jennings Social Media & MarTech has released its predictions for 2015. For the past several years, JSMM has been at the forefront of social media and its CEO, Valerie Jennings, is viewed as an early adopter due to the face she introduced social media tactics to companies well before social media was even spoken about inside corporate boardrooms.

JSMM reviewed large volumes of data from a wide range of clients including travel, tourism, technology, automotive, manufacturing and more to reach conclusions about 2015 predictions. Many research and analysis reports were conducted in several key markets to lead to today’s predictions. Key findings are available upon request or by sending an email to [email protected]

Social Media
Photo credit: MySign AG / iWoman / CC BY

According to Jennings, “The top prediction we are forecasting for 2015 is instrumental progress in social network advertising and new opportunities to capture data. Some clients are even pushing us away from content development and instead focusing on the ads. The retargeting ads capture data and analytics from company sites, drive leads and website traffic so therefore, utilizing more budget for media buys drives better ROI or a more tangible ROI for some businesses. This is largely the case with B2C brands. If brands still need engagement, well-qualified campaigns focusing around contests and partnerships with third parties are key.”

New research from Business Insider Intelligence recently found ad spending for social media in the U.S. will top $8.5 billion this year and may reach nearly $14 billion in 2018. In 2013, social media ad spending was only at $6.1 billion.

Jennings added, “B2B brands should continue to focus on long-term partnerships with third party vendors, leverage joint marketing campaigns with clients and alliance partners that capture interest across social media, email marketing, ads, SEO and sales meetings. No longer can a B2B company can rest on its reputation and hope for great referrals.The market is saturated with great businesses but in order to stand out, think first about developing several strategic partnerships for referrals, build content for those partners and then begin to identify several of your top tier clients to build marketing content for specifically so it’s tailored to them and the search engines. Try to keep video top of mind and do not skimp on quality content that is original thought leadership from executives. PR still sells in the minds of decision makers, but do not put all of your eggs in one basket. If you don’t know where to start, conduct a social media marketing audit to highlight key market opportunities and take the time to evaluate keywords, competitors, key messages, digital advertising, influencers, demographic data, personas and more.”