Jennings Social Media & MarTech Reviews Online Shopping for Automotive Dealerships

Posted by: Chelsea Lewis, social media manager at Jennings Social Media & MarTech
Jennings Social Media & MarTech (JSMM) and Viral Bolt Media (VBM) are always clued in on what’s hot for automotive dealerships.  From YouTube, to online car review sites, there is no reason to skip the online experience for your car shoppers.  In fact, most research points to the fact that buyers are hitting the Web, looking for reviews, social media content and YouTube videos, before they drop in the dealership to take a test drive.  Check out this new study by USA TouchPoints regarding new online buying trends.
Going to the car dealership before doing research seems to be a thing of the past. The Baby Boomers to the Millennials pick up their laptop, mobile device and tablet before picking out a vehicle. There is great potential to reach active car buyers and deliver an informational user experience through digital media.
Mike Bloxham, executive director of marketing for the Media Behavior Institute, analyzed the digital trend in USA TouchPoints. Read the article.
This USA TouchPoints analysis suggests that while TV and radio deliver mass reach among active car shoppers, it is digital media that leads the way relative total adults 18-64.• It is not surprising that TV, radio and even mobile phones deliver average weekly reach (100%, 95% and 84%, respectively) that is broadly in line with the total adult population. The ubiquity of each of these media almost
ensures high reach and a low index against the broader population