JSMM Client Creative Candles Reports 24 Percent Increase in B2C Web Sales Through Social Commerce


Through social commerce, JSMM has helped drive business to consumer (B2C) web sales for Creative Candles, an artisanal candle company based in Kansas City, Mo. Year to date, Creative Candles has reported a 24 percent increase in B2C web sales. Creative Candles has been our client for over a year, and last year JSMM helped it increase sales by 20 percent after launching a new Shopify supported website and Instagram channel.

Social commerce is using social networking to drive eCommerce sales. According to a report by AdWeek, 33 percent of consumers have acted on a promotion posted on a brand’s social media page. It also reports that 85 percent of orders from social media sites come from Facebook, with the average sale being $55, while other platforms like Pinterest and Instagram have an average spend of $58.95 and $65 respectively.

JSMM has helped Creative Candles engage with its already loyal customer base while gaining new customers, primarily in the wedding design industry. By working with social media placement across multiple platforms, reaching out to bloggers for product placement and writing and promoting special offers exclusively for Creative Candles’ customers, Creative Candles has been able to grow its online presence in an already crowded market. JSMM also developed analytics for Creative Candles to better track sales from the first click to order completion.

About Creative Candles: Creative Candles has the perfect candle for every style and occasion. Its trained artisans handcraft each candle in small batches to ensure quality and integrity – a tradition the company has celebrated for almost 50 years. The candles are created from the finest blend of waxes and are never mass produced.

To learn more about Creative Candles, click here.