JSMM Creates Custom Social Media Strategy & Speakers Program for Victorious Life Church; Campaign Generates 6.7 Million Social Media Impressions & Online Donations
Jennings Social Media & MarTech created a custom – tailored, digital marketing strategy that focused on booking inspirational speakers in the Kansas City area, who were also entrepreneurs that had overcome adversity in their lives. The campaign started at the beginning of 2015 for Victorious Life Church and has generated 6.7 million social media impressions on Twitter and Facebook, featuring video clips, speakers’ information, inspiring quotes from the guests and more.
Bishop Mark Tolbert said, “I’ve been so impressed with the types of guests we have had on Sunday mornings, including people I’ve interviewed who are living the American dream to folks who have suffered some type of physical injury or abuse. The stories are a real life reflection of our community, but they also strive to tell the positive side of life which is about overcoming adversity and still being successful in business. JSMM has done a fantastic job finding these guests and promoting them. We have been able to touch the lives of millions with this social media strategy and even raise a little bit of money for the program by tapping into a mobile optimized giving application that allows people to make an online donation via social media. We want to keep expanding our educational and inspiring speakers program by connecting with millennials and featuring successful business executives. JSMM continues to bring new and creative ideas to the table to keep the content fresh and give it that unique feel for our church community and the newly evolving social media community. I highly recommend them to any business that wants a hands on approach and enjoys working with a very talented team of professionals.”