JSMM Drives Search Marketing for IT & Managed Services Company

Jennings Social Media & MarTech (JSMM) has been working with MDL Technology, a managed services and IT company in Kansas City for several years. Before JSMM represented MDL; the company had a small online presence; an overseas company with a similar name showing up in its search results before MDL; social media channels were inactive; and there was no formal internal marketing team or email marketing campaigns to build an online presence.

MDL needed full service marketing support and was looking for an agency to accomplish the task for its team. From scratch, JSMM created a marketing machine for MDL to keep the engine running. Along the way, JSMM also discovered that the IT company’s website was not necessarily driving the type of results from a search engine marketing perspective, so JSMM utilized several marketing tactics to enhance MDL’s overall presence online and drive leads. Thanks to JSMM’s comprehensive research and analysis as well as its on-target social media strategies, MDL Technology was brought to Page 1 of Google search results. MDL’s email marketing open rates perform above the industry average and JSMM secured PR placements for the company. Additionally, JSMM provided quantifiable reporting regarding social media channels via Sprout Social, which is approximately 6,000 impressions each week

Mark Dryer, president of MDL, said, “We didn’t have an internal marketing team and needed support right away to increase awareness among current clients and prospects. JSMM took the ball running by providing search marketing, reporting, blogging, online press releases, e-Newsletters, social media content, blog posts and press coverage. We began to see some online leads come in through the website and noticed better positioning on Google search. Valerie Jennings, CEO of JSMM, and her team have done an excellent job driving this so we can do what we do best, our jobs. We highly recommend them,” said Dryer.

Social media is increasingly becoming a powerful force for SEO, according to Social Media Today, especially since Google is using measures to keep link building from improving a website’s Google placement ranking. The old method of building fake links to a business’ website no longer works, so social media is more critical than ever.

According to Jennings, social media is driving organic search engine optimization. “Today, search marketers are latching onto social media to drive search results and online leads. This is one of the fastest ways to jump start a company’s online presence, but the content must mirror the SEO strategy that drives business. If the longtail search phrases do not match, then it’s just words going up on pages. MDL is a key player in the managed services space in Kansas City and we are excited to be working with them.”

MDL Technology, LLC is a Kansas City IT and managed services company that specializes in worry-free computer support by providing solutions for around-the-clock network monitoring, hosting, data recovery, off-site backup security and much more.  For more information visit