JSMM Receives Gorgeous Review from Laura’s Couture Collection
Laura’s Couture Collection caters to the luxury bride who is looking for that special dress from high-end designers such as Reem Acra to Matthew Christopher, but the bridal boutique wanted to spread its wings with a new and improved social strategy. Laura Mease, owner of Laura’s Couture Collection, approached Valerie Jennings, CEO of Jennings Social Media & MarTech (JSMM), about relaunching her brand across social media channels. Valerie had just the right amount of zest to manage a new outlook to appeal to Laura and her brides. If two can tango, then Valerie and Laura struck just the right mix of glitz and glam to begin building a captivating audience in a few short weeks.
Laura Mease with luxury bridal gown designer Matthew Christopher.
Over the past few months, the two entrepreneurs have driven in a combined total of 311,000 impressions on Twitter and Facebook. In addition, they managed to bring in over 100,000 impressions in just seven days. What’s their secret? Their strategy is simple: designers, designers and more designers!
There is more to their technique than what meets the eye, some of which they are unwilling to share. However, Laura says the online appointment bookings are up and a lot of that incoming business is due to the new and improved social media. No social network ads have been utilized so all of their efforts are organic. More is in the works for the Liancarlo wedding dress trunk show and the Donna Morgan bridesmaid gown trunk show. Brides are also being featured along with tips, advice, etiquette and hot designer trends. If anything is for sure, Laura and Valerie know how to boost an online sale. Comments, questions or otherwise, tweet @valeriejennings.