JSMM Releases New Case Study With Twentyseven Global
Social media strategies implemented by JSMM enabled Twentyseven Global to build business, branding and online reputation. The Kansas City mobile application development and software engineering firm retained JSMM over a year ago, and since then, the company has increased online visibility and branding, appearing on Google page one search results within the first few weeks. JSMM compiled a comprehensive roadmap and a research assessment highlighting vital marketing elements including the competitive landscape, important business keywords and more. Twentyseven Global saw business leads from online searches, an overall increase in business development and sales due to online marketing, an increase in cost-savings due to outsourcing the content development marketing, social media and online reputation management and 100 percent improvement in Google search placement due to social media marketing.
According to Valerie Jennings, CEO of JSMM, “We had some keywords research from Steve, but all in all we needed to start from scratch. JSMM completed a research assessment that highlighted the top performing keywords, competitive landscape, influencers, PR opportunities, go-to-market approaches and monitoring. Today, we are still leveraging a lot of these tactics, but we are about to identify a more complete B2B plan to drive in inbound, indirect marketing leads. We won’t be finished with this new strategy until we see new, tangible, inbound leads from social media content.”
Steve Roatch, CEO of TwentySeven Global, added, “We are optimistic about what the future holds with the new monitoring we are starting to test, reviewing competitors as well as opportunities being tweeted about mobile and software development work from businesses, influencers and media outlets. New initiatives are underway to test new inbound forms of marketing which Valerie is driving.”