JSMM Releases Documentary Video of CEO’s Entrepreneurial Journey

Valerie Jennings, CEO of Jennings Social Media & MarTech (JSMM) recently discussed her entrepreneurial journey starting from the age of 24 in the new JSMM documentary style YouTube video. In the video, Jennings shares her experiences as a young, female entrepreneur and the obstacles she overcame to lead to the success JSMM has achieved.


The video created by JSMM sister company, Viral Bolt Media (VBM), covers the trials and tribulations Jennings faced to start her company with few resources in Overland Park, Kan. 11 years ago. Despite Jennings’ lack of experience running a public relations firm and no financial backing, she launched JSMM and in 2006, made a business decision that would help shape JSMM to be the company it is today– integrate social media into marketing strategies.

Jennings reflects back on the first steps adopting social media marketing. “There were some publicly traded clients that sought us out because they were looking for early adopters in social media to run some test pilots in their business,” Jennings said, “and those pilots turned out to be very successful.”

Now, JSMM represents companies across the United States and overseas, from startups to publicly traded companies in a wide range of industry fields. “I love the fact that I get to create something new almost every day,” Jennings said. “Not just creating within my own business, but the clients we work with. I love having the opportunity to inspire others and encourage them to live their dream and get out there– no matter where they come from or what resources they have at their disposal.”