JSMM Reviews Best Practices for Social Media Content Curation

By: Chelsea Lewis, social media marketing manager, and Valerie Jennings, CEO

One of the biggest challenges that most companies face is a lack of content, editorial planning and integrated SEO/SMO.

We spend countless hours consulting large and medium-sized businesses about how they curate content for their social communities. The trick is assessing content inventory first and then deciding on the profile of the types of customers or clients the company wants to cater to online. Then we employ an R&D process that JSMM developed to evaluate sales, marketing, search, competitive analysis and content development. These tricks are what make communities, results, success and perhaps sales escalate.

Steve Rosenbaum detailed this complex issue that all businesses face. Here are some key findings from the article:

You’ve heard the buzz word — curation — being thrown around like it’s a gadget we all know how to work. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content.

If you’re a curator looking for some boundaries in what feels like the Wild West, here are five best practices to consider.