JSMM Utilizes Large Database To Land Press Hit And Large Numbers Of Impressions For MotoVox Before AIMExpo Motorsport Show
Jennings Social Media & MarTech recently planned out a social media engagement and public relations strategy to help APT MotoVox, Inc. promote its appearance at the AIMExpo Motorsport show in Orlando. By using public relations techniques, JSMM promoted MotoVox’s appearance at the show to a database of 1.6 million and helped MotoVox reach two million social media impressions a week leading up to the show. JSMM also landed MotoVox a press hit in Torqued Magazine which detailed MotoVox’s plans to unveil seven new products at the AIMExpo. MotoVox left the show a big winner, going home with awards for “Rookie of the Year” and “Best Presentation over 400 Square Feet.”
While at the AIMExpo, MotoVox conducted a contest for show visitors to win a bike through a campaign involving zombies. JSMM utilized the show’s Twitter hasthtag #aimexpo and MotoVox’s hashtag #zombike to interact with vendors and visitors to the show to promote the contest and invite people to participate in the contest. MotoVox was also able to promote its acquisition of MotoPed and showcase motopeds to distributors and show visitors.
The AIMExpo is America’s premier motorcycle show with annual participation of over 3,400 vendors and tens of thousands of consumers. As a result of JSMM’s efforts and their appearance at the show, MotoVox has received interest from over 400 dealers to distrbute their products in the near future.