Thank you to Kansas City Business Journal for Featuring Jennings Social Media & MarTech

Thank you to Suzanna Stagemeyer for featuring Valerie Jennings on the KCBizBeat Blog. The article explains how managing a brand online involves much more than maintaining a Facebook or Twitter account. Valerie shows how a variety of social media tools encourage the right kind of online traffic.

Social media: Gain or pain?

The use of social media seems to keep growing among businesses of all types, but it can be difficult to judge the efficacy of those efforts.

The Kansas City Business Journal and staff members are active on Twitter and Facebook (our KCBJ page hit 1,000 Facebook fans today), but in the overall picture, the ROI seems relatively small. Granted, that’s measuring traffic, not intangibles. And social media efforts still require an added layer of work.

I’d be interested in hearing what other Kansas City businesses are seeing.

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