Location-Based Mobile Services Becoming Increasingly Popular: Over 25% of Americans Have Used Location-Based Services for Recommendations

Posted by: Micah Pratt, social networking research & development

Using location-based services to find the closest restaurant or to get directions is becoming the newest trend in mobile technology. Here is an article from The Washington Post on how Americans are using location-based services.

Over a quarter of American adults use mobile location-based services

Not many people are “checking in” using services such as Foursquare and Gowalla, but over a quarter of Americans are checking out their surroundings using location-based services.

The latest research from Pew’s Internet and American Life Project found that 28 percent of American adults have used mobile or social location-based services to get recommendations such as the best-rated nearby cafe or directions from their current location.

Only about 5 percent of those surveyed used services that post their current locations, though smartphone users were more than twice as likely to signal their location to their friends. In a similar vein, about 9 percent of all users used the location-tagging options on social media.

As once might expect, younger smartphone users are more likely overall to use check-in services, but there was no clear divide on age when it came to hitching a location-tag to a Facebook or Twitter message.