Thank you Marketwire & IABC for the Amazing Social Media Session in Chicago
By Cassie Stubbs, intern at JSMM
Valerie Jennings, CEO and founder of Jennings Social Media & MarTech (JSMM), participated as a panelist Monday, June 25, 2012 in Chicago along with panelists Murray Izenwasser and Sean Chinski. Mark Evans, Principal of ME Consulting, moderated as the presenting speaker.
The International Association of Business Communicators (IABC) World Conference, hosted by Marketwire, explained how even a small business can establish a brand presence. The main idea of the discussion was self-generated content: establishing credibility, empowering brands and creating lasting relationships with customers.
This discussion focused on five key themes: content marketing, digital marketing, the rules of engagement (authenticity, quality, sociability), the five things every growing business needs (Website, LinkedIn, Facebook, Twitter, Blog) and tracking the success of marketing efforts.
The IABC World Conference brought together “1,400 communication professionals from around the globe at this annual event that brought together fresh ideas, winning case studies and best practices in communication.” (Taken from IABC website)