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Mashable.com: How Social Shopping Is Changing Fashion Production

Posted by Valerie Jennings, CEO of Jennings Social Media & MarTech

The fashion industry is one of the biggest social media marketing opportunities. I want to share this article by Mashable.com regarding the fashion industry’s growth via social media marketing!

Fashion editors and department store buyers have long had the biggest say in what parts of designer collections make it to market. This pattern is changing, however, thanks to a more social web culture and better tools to facilitate online voting, purchasing and even customization.

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