Media Life Magazine Interviews Valerie Jennings About Future of Social Media
The article explored why mobile will become the most important aspect of social media in 2014 and what other trends social media marketers can expect to see in the coming year, featuring expert quotes and insight from Jennings.
In the interview, Jennings told Fitzgerald that the increase in mobile device usage is driving key changes in advertising performance. She also notes that companies will need to step up their game and keep an eye on pop culture conversations in social media. “To understand an audience is like understanding what shoes go with your favorite outfit before you step out the door. It’s natural. It doesn’t require rocket science and it’s not faked,” Jennings said.