National Airline History Museum’s Vets Event Soars! Case Study
Kansas City’s Salute to Veterans was a swinging success Nov. 8, 2013 when veterans, POWs, military servicemen and women along with other attendees gathered at the National Airline History Museum to celebrate the nation’s heroes in 1940s attire and danced to the Dave Stephens Band.
JSMM provided all social media services, increased attendance and drove up engagement across social media channels. In the month leading up to the event, the number of Facebook fans increased by 118.5 percent and social media channels received a staggering 41,000 impressions.
John Roper, vice president of operations for the National Airline History Museum, said, “I was highly impressed by all of the work JSMM did for us. The team worked hard to get our event radio advertisers, speakers, fans and attendees. We did everything we could to invite new Kansas Citians who have an appreciation and passion for aviation and our nation’s military. Everyone was thrilled by the outcome and we will be utilizing JSMM next year for our 3rd Annual Salute to Vets!”