Blog

Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Posted by: Micah Pratt

Here is an article from mashable.com about the “Write the Future” ad, which set the record for most views of a viral video.

Nike’s “Write the Future” Ad Sets Viral Record [VIDEO]

Nike’s three-minute “Write the Future” epic, starring soccer superstars Didier Drogba, Wayne Rooney and Cristiano Ronaldo, set a new record for most views of a viral video ad in its debut week, according to web video analytics company Visible Measures.

It beat the previous record holder, another Nike ad called “Earl and Tiger” featuring golfer Tiger Woods after his heavily publicized return to the sport.

Ad agency Wieden+Kennedy produced the ad, which was directed by illustrious Mexican filmmaker Alejandro González Iñárritu, who is best known for the critically-acclaimed film Babel. Nike VP Trevor Edwards was quoted in Advertising Age saying the ad is “among the best we’ve ever done.”

(READ MORE)

“Write the Future”

0