How Can Non-Profits Take Advantage of Pinterest?

Posted by: Valerie Jennings, CEO of Jennings Social Media & MarTech

I cannot believe how Pinterest has exploded.  While it’s been around for a short-time, its user base has amassed quickly, making one wonder about why you should jump on Google+?  They are different, but when Pinterest is said to refer more website traffic than Twitter, it’s sort of a no-brainer.

This article written by Mary Wider for Social Media Today: Pin It To Win It: How Non-Profits Can Tell Their Story on Pinterest, does a nice job highlighting how organizations can utilize this fabulous social networking for referring website traffic, momentum, fundraising and maybe recruitment.

Don’t forget to follow the new Jennings Social Media & MarTech Pinterest boards.

Read the Article


Use a board to explain your work. Put direct links to your website or to news outlets where your work was mentioned. This starts your non-profit story, who you are and what you do. It also gives you a chance to link photos and sites that fit with your message. In other words, you start to build a brand image and association. Building a story is incredibly important for non-profits. People want to know what you stand for and your motivation behind your cause.


Set up a board that is solely for educating your followers. Resources, statistics and news articles that will let your followers discover more about you.


Set up a separate board with call to action plans for your followers. Let them know how they can get involved with your organization. Spell it out via your pins and direct people directly to websites where they can take action.

COMMUNICATION BOARD – Show what you do.

Use this board to show the results of your work. Share stories from people directly affected by your work or showcase the projects you have worked on. If you can pin to a story in the word’s of people affected by your work, it’s an even better way to sum up your story.

Using these four board ideas creates a storyboard for your organization. Some more board ideas to add to your story include:

– Where We Work: show places in the world where your organization operates

– Faces: If you can share the faces and stories of people you work with, even better. When running a non-profit is it better to put faces and stories to your work. Hook followers in with an emotional connection.

– Donate or Purchase Board: If your organization focuses on donations or selling items that go towards monetary donations, use a separate board to set that up, sort of like the gift shop at the end of your story.

Above all, non-profits should start taking advantage of Pinterest and its ability to drive direct traffic to websites. Direct traffic drives up the search results for your site as well. It’s time non-profits started using all the social media tools at their disposal to spread their message and communicate with people globally. Pin it to win it.