Organic Search Engine Optimization Best Practices & Tips
A common struggle for brands is the ability to get their content to the top of search results, both organic and paid. There is plenty of advice available about the importance of keyword research and long-tail keywords, but for most people it can be confusing and unsuccessful. Even if you have written a blog you consider to be the best, don’t skip keyword research.
What are long-tail keywords?
It’s a misconception that popular keywords dominate the majority of internet searches and it would be impossible to compete or rank on search engines. However, the majority of the world’s search volume actually consists of long-tail keywords. These are unique searches which typically occur just a few times a day.
Not only are long-tail keywords more targeted, they also have a tendency to convert better because they catch people later in the buying/conversion cycle, according to Moz. For example, an internet user searching for “sweaters” is probably only going to browse, not buy. But, a person searching for “black cashmere sweater size 10” is most likely ready to purchase.
Here are some easy tips to discover new keywords.
Google is your friend. Although it may seem like the Google search bar is suggesting a popular search, it’s not. The algorithm used by Google’s search bar is built around the searcher’s intent, meaning it is personalized to the user, according to HubSpot. There are tools designed to help with keyword research.
The Google Trends tool is a good place to find trending search data. A helpful element on the website is the visuals of the data that they provide. You also have the ability to narrow down data by location and category.
The Moz Keyword Explorer is a good place to start for a free keyword tool. This tool is designed to help you discover and prioritize the best keywords for your project.
Another keyword research tool is the Keyword Tool, which is great for broadening your list. This tool includes other search engines other than just Google, like Bing and YouTube. It also includes all Google localized search languages.
In order to get the most values from these tools, it’s important to understand the value of a keyword, which requires businesses to fully understand their website and create a web marketing formula. A good keyword strategy is key to maintaining traffic on your website, even when you’re not actively publishing content.