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Report on Online Marketing: How Effective are Facebook and Twitter?

Posted By: Carlee Vellinga

Twitter and Facebook are effective marketing methods which are growing in popularity.  Austin Carr’s report on online marketing techniques provides graphs and statistics that show that among social media sites, Twitter is the most effective tool for click-throughs.

Twitter Crushing Facebook’s Click-Through Rate: Report

What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email?

According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking, but other platforms still have a strong presence for word-of-mouth advertising. SocialTwist analyzed more than a million referral messages send using the company’s Tell-a-Friend tool, a widget that lets users share sites through social media.

In the last year, social networking sites saw a 10% increase in usage, and a 16% bump in click-throughs. Overall though, email still accounts for 55% of referrals.

However, when it comes to click-throughs, social networking sites are far more effective, accounting for more than 60% of the market share.

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