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Report on Online Marketing: How Effective are Facebook and Twitter?

Posted By: Carlee Vellinga

Twitter and Facebook are effective marketing methods which are growing in popularity. ¬†Austin Carr’s report on online marketing techniques provides graphs and statistics that show that among social media sites, Twitter is the most effective tool for click-throughs.

Twitter Crushing Facebook’s Click-Through Rate: Report

What is the most effective way for marketers to spread their message online? Facebook? Twitter? Company blogs? Email?

According to a new report by marketing firm SocialTwist, Internet sharing trends have shifted heavily shifted toward social networking, but other platforms still have a strong presence for word-of-mouth advertising. SocialTwist analyzed more than a million referral messages send using the company’s Tell-a-Friend tool, a widget that lets users share sites through social media.

In the last year, social networking sites saw a 10% increase in usage, and a 16% bump in click-throughs. Overall though, email still accounts for 55% of referrals.

However, when it comes to click-throughs, social networking sites are far more effective, accounting for more than 60% of the market share.

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