What is Social Media E-Commerce?

Posted by: Valerie Jennings, CEO of JSMM

I get a lot of questions about what is on the horizon for social media e-commerce. Here is a quick Q&A regarding the basics of social media e-commerce. If you have additional questions, please post via the comments.

1. What is social e-commerce?

Social e-commerce is the integration of social media and traditional online shopping.

2. Why should brands care?

Social media marketing may generate revenue for B2C brands.  Utilizing new social media channels, apps, offers, coupons, etc. brands can capitalize on a quantifiable ROI.

3. How do you measure social e-commerce?

Facebook may be the easiest channels to point to.  Its new “offers” feature allows brands to track how many consumers claimed an offer.  However, tracking links, coupon codes or landing pages, may be the best way to drive metrics.