How Does Social Media Impact Startups
According to Inside View, 90 percent of CEOs don’t answer cold emails or cold calls, however, according to IBM, 70 percent of B2B decision-makers use social media for their decision-making process. When trying to capture attention online, it’s important to create a social media and SEO/SMO strategy that will deliver results especially when you don’t have a ton of budget to tell your brand’s story. Additionally, social media is the fastest way to deliver your messages into the marketplace.
Tactics such as pitching bloggers, reporters, blogging, producing quick videos, tweeting, posting to LinkedIn and Google and leveraging keywords are all important to breaking through the online clutter. Try to limit your social media planning to one or three channels when you are just getting started and do those extremely well before adding more content and marketing sites to the mix. More is not always better and limiting the volume of channels allows you to focus on which ones are delivering the best results.
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What’s A SEO/SMO Strategy?
An SEO strategy is implementing tactics to improve your startup’s rankings in the search results page. According to Forbes, there are six basic components to building a strong SEO strategy: keywords, meta tags, content, backlinks, social media and product images. All of these details, researching keyword searches, including meta tags in your blogs, backlinking to your previous content, play a crucial role in boosting SEO. SMO, however, focuses only on the outreach and influence of your social media, which in turn, has great influence on SEO. We will go into greater detail on what great SMO consists of, but in summary, creating interesting and sharable content is the foundation to a solid SMO strategy.
How Does Google Panda Impact Your SEO/SMO Strategy?
With Google Panda’s most recent update, social media is even more crucial to improving SEO and capturing leads. According to Sprout Social, seven of the 10 most important factors in SEO ranking now come from social media. In turn, this increased SEO draws in more leads that otherwise would have never been exposed to your company.
Here’s some facts that will put all of this into perspective:
93 percent of online experiences begin with a Search Engine. — Search Engine Journal
The top listing in Google’s organic search results receives 33 percent of the traffic. — Search Engine Watch
SEO leads have a 14.6 percent close rate, while outbound leads (such as direct mail or print advertising) have a 1.7 percent close rate. — Search Engine Journal
How Do You Create A Killer Content?
Content needs to read like a story, rather than a promotion. You need to engage with your readers and create content that they want to read and share with others. Photos, graphs, infographics and videos are all captivating content that not only boosts SEO, but appeals to your audience. According to Socialbakers.com, 87 percent of shared content on Facebook is photos. They rank higher within the Facebook feed and are quick and easy for your audience to consume than only text content.
The most recent Google Panda update has altered the approach to online marketing. (You can read more about the specifics in our past blog post, What Google Panda 4.0 Means For Your Business.) In simplest terms, the update means that original, story-like content will receive the best ranks in the search results. This update, like all of Google’s previous updates, focuses less on the html structure of your website, but the content it provides. The longer people are engaged on your website, the more videos and photos you show them, the more conversations you have with them on social media, the better your rankings will be, and frankly, the better the relationship you will have with your target market.