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Spread the word through retweeting messages

By Megan Atkinson

The art of “retweeting” can best be described as taking a Twitter message someone else has posted, and rebroadcasting that same message to your followers. By placing RT for “retweet” and an @ sign in front of the original authors name, proper credit can be given. Reposting a comment from someone else’s Twitter page can be beneficial in that it allows the original commenter’s followers to view your posting and vice versa. Retweeting can help you educate your followers, build your personal brand, increase future traffic and connect you to other bloggers or content creators in your niche. Click to learn how to retweet. Read the full Mashable article after the jump.

Coming Soon: Retweetable Comments

TweetMeme, which powers retweeting capabilities on lots of blogs including this one, is looking to bring the functionality to another important area of websites: the comments section.
To do that, the company is launching its own comment system – both for its own site and for others (through an API) – which has retweeting at its core. The basic idea is that users can leave comments on a story using their Twitter account, have those comments pushed out as tweets, and let those comments be retweeted by others.

Retweeted comments will also serve as a filtering mechanism – for example, users will be able to sort to see the most retweeted comments on a particular story.

Why TweetMeme is Doing This

According to the company, “many people have said that the comments left on blogs are often better than the blog post itself, so when we started looking at commenting on TweetMeme our primary goal was to allow good quality comments to be retweeted.”

While I agree with that premise – what makes retweeting work well for blog posts is that the format of headline and link usually fits well within Twitter’s 140 character limit. A good blog comment – at least the type that TweetMeme is talking about – is almost certainly longer than 140 characters, making it a lot less retweetable.

How You’ll See It

Comment platforms like Disqus (which we use here) already make it easy to tweet out blog comments. While TweetMeme now brings retweeting to the table, is that enough to get bloggers to use it as their primary comment platform? I would think not in most cases, but that’s not necessarily the goal here either.

Where this gets interesting is that the retweetable comments functionality will be a part of TweetMeme’s API, meaning companies like Disqus could simply integrate the feature and instantly enable it for tens of thousands of blogs already using its platform. That seems to be the more likely avenue where this project will find success. However, you’ll first see the functionality on TweetMeme’s own website.

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