Study Shows Twitter Surpasses Facebook as Marketing Tool

Posted By: Carlee Vellinga

A new study by SocialTwist reveals that Twitter links produce more clicks than links shared on Facebook. Twitter and Facebook are used for marketing as well as personal use. According to this study, Twitter proves more effective than Facebook at reaching customers. This article written by Barbara E. Hernandez from highlights the pros and cons of both Facebook and Twitter.

Twitter Crushes Facebook for Marketing

Facebook makes up 78 percent of traffic among all social network sites and micro-blogging site Twitter accounts for 5 percent, but on average “tweets” with embedded links get 19 clicks while Facebook’s shared links only get three clicks, according to a study by SocialTwist.

The marketing firm, which offers viral social media marketing campaigns, analyzed more than a million shared links through its Tell-a-Friend widget that lets people share information on Websites. SocialTwist measured success by a clickthrough rate, a term for the number of clicks on a link that takes a user to a specific destination.

The survey yielded other surprises, such as that MySpace still has 15 percent of social media market share.

If you’re using Twitter or Facebook to reach out to customers, here’s what each service has going for and against it.

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