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Thank You to The Thinking Bigger Business Magazine for Publishing JSMM: Managing a Brand’s Online Reputation!

Posted By: Cassie Stubbs, Intern at JSMM

Valerie Jennings, CEO of Jennings Social Media & MarTech, was recently published as a guest contributor in The Thinking Bigger Business Magazine regarding managing a brand’s online reputation. Read the article.

Critical Response: Monitoring Your Online Reputation

 

Thanks to social media, customers now have incredible power to recommend your company to their friends—or unleash a wave of negative reviews and complaints, possibly crippling your brand.

Here’s the good news first: Positive reviews outnumber negative ones 7-to-1, according to Customer Lobby. Unfortunately, those bad reviews will impact the business more. According to a study by Customer 1, a dissatisfied customer will tell between nine and 15 people about their experience.

Social media has placed a great burden on many companies trying to manage their brand online. There are so many sites and social networks now, and they’re always busy.

With the right type of strategy, however, brands can stay on top of this growing challenge…”

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