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Time to Partner Up for Giving Tuesday

The holidays are quickly approaching and with that comes giving back to your charity of choice. #GivingTuesday makes it the perfect time for businesses to partner up with nonprofits that align with their corporate culture. By utilizing social media marketing and mobile optimized giving pages, companies can reach larger demographics and new audiences for charities. These types of campaigns are known as cause marketing.

giving-tuesday-logoImage via: www.givingtuesday.org

What is Cause Marketing?

Cause marketing is when a nonprofit and a for-profit corporation partner together with the purpose of advancing the mission-related work of the nonprofit, and the marketing goals of the corporation.

What is #GivingTuesday?

#GivingTuesday is a global day dedicated to giving back. On Tuesday, December 1, 2015, charities, families, businesses, community centers, and students around the world will come together for one common purpose: to celebrate generosity and to give.

According to RAZ Mobile’s blog, here are some tips for success to follow.

Follow These Steps for Partnering Up With a Business or Nonprofit:

Step 1: Target business owners you know and/or like and that you think would work with you. Don’t be bashful-ask them to help you.

Step 2: Create a campaign(s) with them or for them, so

  1. they have something to share with their employees, customers’ email contact, social media followers via email, social media and/or printed materials. Track and share the results with them.
  2. you can track their results in real-time. Give them online and offline giving tools they can easily integrate into email, social and printed materials. Track and share the results with them.

Step 3: Build a year-long, we-do-this-every-year calendar with these businesses and let them work to bring you donations and new donors.

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