Tip: Free Image Optimization Tools to Increase Website Speed & Readership

Images that aren’t the recommended size and weight are negatively impacting websites. In fact, website load time is negatively affected by images that are not fully optimized by the number of bytes they take up. As a result of these design mistakes, revenue is lost.


If your website takes longer than four seconds to load, you’ve already lost one-fourth of your audience, according to Kissmetrics. E-commerce websites lose money when their sites are too slow, and website SEO rankings drop due to slow load times. The pages of websites are typically changed weekly, if not daily, so even the smallest adjustments to optimization can make a difference.


There are website speed test tools available that offer different reports and features to help you understand website issues such as load times, etc. Here are a few free reports to check out.


KeyCDN is a website speed test tool that offers detailed insights on how your website performs. You can choose to make your results public or private.


Google PageSpeed Insights is a website speed test tool that grades your website on a scale of 1-100. The higher the score the better optimized your website is. A score above 85 means that your website is performing well.


Pingdom is a well-known website speed test tool that offers reports broken into four different sections. These sections include a waterfall breakdown, performance grade, page analysis and history.


WebPageTest is a website speed test tool that assigns you a grade from F to A based on various performance tests. The report is divided into six sections, including a performance review and content breakdown.


Faster loading websites benefit from higher SEO rankings and longer visitation durations. The speed of a website is crucial to its success.