Tips to Conduct A Technical Website SEO Audit
As the new year approaches, it’s a good time to perform a technical search engine optimization (SEO) audit on your website. Google rankings are important, and with the constant changes Google makes to its algorithm, it can be hard to keep up. Here are some specific things you should check to ensure heightened site performance in 2018.
The most recent Google algorithm update was in September of 2017. Here are some of Google’s most famous updates.
- Payday Update- an algorithm targeted at cleaning up search results for “spammy queries”.
- Mobile Friendly Update- A significant new mobile-friendly ranking algorithm.
- Panda Update- Created to stop sites with poor quality content from working their way into Google’s top search results.
Make sure you have the right tools installed.
You can’t fix problems with your SEO if you don’t have the right tools telling you what’s not working. Here are the must-have tools:
Google Analytics: Tracks and reports your website traffic so you can gain audience insight and more.
Yoast SEO: The number one WordPress SEO plugin. It helps you optimize your content, increase engagement and attract more visitors.
An SEO auditing tool: Marketing Profs recommends WebSite Auditor, which combs through your site to find and audit both internal and external resources. It’s important to choose a tool which can monitor link health and find content errors.
Google Search Console: Allows you to optimize the visibility and check the index status of your website.
Check on crawlability and index status.
It’s not good to have an abundance of duplicate URLs, non-canonical URLs and URLs that contain a noindex meta tag. A good way to know is by checking on your index status.
It’s quite easy to do. You just have to enter site: yourdomain.com into your target search engine, use your favorite SEO crawling software, or log in to Google Search Console and click Google Index > Index Status to see your report.
The best case scenario is to have your total indexed pages as close to your total number of pages as possible.
Tidy up your sitemap.
A good way to boost your crawlability is to make your sitemap navigation better. You can check your sitemap for errors by clicking Crawl > Sitemaps in your Google Search Console.
You will want your sitemap to be up-to-date, not too big and uncluttered, for good technical SEO.
Studies show that after performing a major site audit, 39 percent of SEOs tackle technical SEO first. While it’s great to improve your technical SEO, but at the end of the day you still need good content and a strong social media presence. Marketing Profs says to make sure every part of your website is working together to establish you as an authority in your niche and improve your web presence.