Blog Releases the Best of Green 2010 Readers’ Choice Awards: Fashion & Beauty Nominees:

By: Billy Griffin

I would like to share a contest further proving that social media greatly influences the sustainable fashion industry and advocates the green movement.

Best of Green 2010 Readers' Choice, one of the largest websites in the world and the leading media outlet dedicated to driving sustainability mainstream, releases the nominees for the Best of Green 2010 Readers’ Choice Awards. Treehugger’s editors and writers put their heads together to name more than 170 winners across eight topics, naming the people, places, products, companies, and ideas that are pushing the green movement forward. Now, invites readers to pick the cream of the crop. Through April 2, readers can vote in more than 40 prize categories across our eight main topics. The Readers’ Choice winners will be announced the week of April 12.

Within the Fashion and Beauty topic, Treehugger lists seven different categories, a few of which are dedicated to social media.

According to, nominated in the Best Fashion website or Blog category, states in its mission statement that “green fashion is more than a passing trend… like any good product design, clothing production can be accomplished in a better, smarter, and more socially and environmentally sustainable way.”

Kelly Drennan is a true social entrepreneur, devoted to making change within an industry known for its many negative social and environmental impacts including labor, energy, waste, water, and the use of toxic chemicals. Her site empowers members with the tools, ideas and community to create prosperity through positive social and environmental change. “Members have the convenience of accessing our suite of resources; global business directory, current trends, evolving standards, marketing opportunities and industry news all in one comprehensive location,” Drennan said.

In her recent article “Going Green” featured in the spring 2010 issue of Trends Magazine, Drennan says, ”most people have an idea of what green fashion looks like. But for many still, it usually conjures an image o hippie frocks and burlap sacks.” With the hopes of breaking this stereotype, Drennan states the permanence of green fashion. “This is not a trend. It is a movement. It is a shift in consciousness, in our habitual practices, and a change for the betterment of the planet.” Her strong advocacy for green fashion has landed Drennan’s Twitter account, @ecofashionista, a nomination for a Best of Green Readers’ Choice Award within the Best Style Twitter Feed category.

Vote for the “Best of Green 2010 Readers’ Choice Awards: Fashion & Beauty” now through April 2nd. will announce the Readers’ Choice winners the week of April 1