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TV Experts at SXSW Discuss the Future of Social TV

Posted By: Kerry Phouthavong

Interactive television experts came to join forces at SXSW in Austin, Texas to discuss the future of social TV. Television has slowly been trying to transform “traditional TV” into social TV by integrating social media with popular television shows. In an article written by David Alexander on mashable.com, he posts an interesting video about how the conference provides a better insight to combining social media and television.

Panelists, which ranged from the likes of Chloe Sladden of Twitter to Gavin Purcell from Late Night with Jimmy Fallon, discussed ways in which they incorporate social media into popular television shows such as “No Reservations with Anthony Bourdain” and “Late Night with Jimmy Fallon.”

Fred Graver, the senior VP of Travel Channel, spoke to the audience about his initial skepticism regarding the integration of Twitter into “No Reservations.” “It wasn’t a no brainer for us.” said Graver. “The whole thing here is if you have 36-48 hours before the show premiers, do you want to spend your time talking about Tony (Bourdain) live-tweeting? And that was a big discussion but we decided, yes lets do it.”

Doing it proved to be successful for Graver and the Travel Channel, with “No Reservations” currently at more than 1 million “likes” on Facebook and an increasingly active Twitter following.

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