Twitter Tests New Analytics Product
Posted By: Carlee Vellinga
A select group of Twitter users have tested the new Twitter Analytics product. This development has been rumored all year, but it is now official. Users will be able to see data about their account for free and in one central place. Here is an article from mashable.com by Adam Ostrow that shares the news.
Twitter’s Official Analytics Product Has Arrived
Twitter has started inviting a select group of users to test a new analytics product, Mashable has learned. Such a product has been rumored for some time, and a Twitter executive said earlier this year that Analytics would debut by the end of 2010.
With Twitter Analytics, users will be able to see a plethora of data about their account; for example, information about which tweets are most successful, which tweets caused people to unfollow, and who the most influential users are that reply and retweet their messages.
In the images below, you can see how some of this data is charted. A bar graph over 6-hour increments shows you mentions, follows and unfollows, for example, and you can filter tweets by categories that are defined as “best,” “good,” and “all.”