Valerie Jennings, CEO of Jennings Social Media & MarTech, Provides 2012 Social Media Predictions

By: Valerie Jennings, CEO of JSMM

While these are not representative of all of the expectations for social media in 2012, these are the key takeaways that Jennings Social Media & MarTech (JSMM) is expecting to impact the industry. To learn how JSMM can help your business best utilize these predictions and more call us at (816) 221-1040.
2012 Social Media Marketing Predictions
1. Google+ will evolve, expand and overcome its critics
2. Twitter will morph into a business tool which may increase its ROI
3. Facebook does the unthinkable and adds more features
4. Blogging becomes something of the past with the increased use of mobile devices
5. Facebook ads blow up and drive more ROI
6. Mobile ads enhance monetization to websites and QR codes enable the transition
7. SEO becomes something of the past. Thank you Google for introducing social media optimization (SMO)
8. Case studies die and YouTube videos with client testimonials move to center stage
9. Personalized messages become something we all yearn for, and mobile messages such as SMS increase
10. Connecting to strangers will become more acceptable, but we all know the dangers this can cause–boundaries will change, but companies will need to disclose who is behind their curtains