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Valerie Jennings, CEO of Jennings Social Media & MarTech, featured in Allbusiness.com article; A Little Viral Campaign Gets a Big Response

Posted by: Jared Cook

I want to share a article from Allbusiness.com written by Barbara Goldberg, featuring Valerie Jennings, CEO of Jennings Social Media & MarTech. The article focuses on the Susan G. Komen Facebook page and their recent viral public relations campaign.

A Little Viral Campaign Gets a Big Response

What good could possibly come of revealing to the world the color of your undergarments? Apparently, quite a lot.

Just 24 hours after a viral campaign tied to breast cancer awareness exploded on Facebook two weeks ago, more than 2,000 new fans — 10 times the usual number in that time period– joined the Susan G. Komen for the Cure Facebook page. It started when women around the world forwarded this e-mail to their friends:
“Some fun is going on . . . just write the color of your bra in your status. Just the color, nothing else. And send this on to ONLY girls, no men . . . It will be fun to see how long it takes before the men will wonder why all the girls have a color in their status . . . Pass it on & do your breast self-exams!”

The viral campaign raised disease awareness by raising the curiosity of a few good men, sparking news coverage by ABCNews.com, the Associated Press, Good Morning America, and other major outlets. And it’s continued to grow.

(Read more)

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