Valerie Jennings, CEO of Jennings Social Media & MarTech Hosts, Investor – Entrepreneur Panel at BetaBlox’s Demo Day; Panelists Provide Expert Advice to Aspiring Startups
BetaBlox’s Demo Day is one of the most anticipated startup events in Kansas City, the epicenter of the the Silicon Prairie. At the 2016 event, Valerie Jennings, CEO and founder of Jennings Social Media & MarTech, hosted a panel of investors and entrepreneurs to better educate the audience and startup teams about what it takes to run a successful business.
On June 20, 2016, BetaBlox and Launch KC held their fifth annual Demo Day event, featuring the accelerator program’s most successful and promising startups. Ten young businesses were each given the opportunity to pitch their ideas to potential investors, community leaders, supporters and peers. Featured in the event, was a panel of expert entrepreneurs, hosted by Valerie Jennings.
Watch a clip from the panel: http://bit.ly/28Zek6X
The panel’s primary objective was to provide guidance and insight to these budding entrepreneurs, many of whom have already seen success but still need mentorship in other areas. In addition to Valerie Jennings, the panel was comprised of Neelima Parasker, founder and CEO of SnapIt Solutions; Hannah Rues, founder and CEO of Concierge Care Inc; and Jayme Thomason, founder and Chief Strategist at Brink Insights.
The panel members have gained unique experiences and insight on starting a business in the digital age. Jennings weighed in on key issues regarding creative branding and recognition. “Early on it’s really important you build a strong brand for yourself that’s going to resonate with the right people that’s very targeted. Marketing, you are delivering high quality content, you’re not just curating content. And then as you start to build up your following, then you can…really design a channel strategy that’s going to grow your brand and that’s also going to set you up for future conversions,” said Jennings.
She also commented on the tremendous value of having a mentor to help guide new business owners towards success. “I too feel that having a mentor early on is so important. I started my business when I was 24. I didn’t have the resources or connections that I have today, and I really struggled and made a lot of mistakes early on that could have been avoided. So it’s okay to ask for help, no matter where you’re at in your business; successful or still learning how to make it through the year or the month. And just asking people and being humble. It’s okay to fail. You want to fail quickly so you can reach out and find people who can support and help you get through those hard times,” she said.